A Digital Refresh: By Malene Birger Embraces The Future
We developed a precise digital experience for By Malene Birger's Oslo flagship. The project connected physical and digital retail through considered redesign, streamlined architecture, and integration of a new customer club with their Shopify platform. Our work encompassed the implementation of updated visual identity elements, refined typography, and image treatment for a cohesive brand presence.
By Malene Birger Campaign
We crafted the Fall/Winter campaign for By Malene Birger's Oslo flagship. Alexander Sylte directed and photographed the production, with Magnus Beckman's considered styling and Vilhelm Larsen providing production support. Model Salma conveyed authentic presence throughout, embodying the brand's essence through compositions marked by restraint—visual statements that resonate rather than overwhelm.