FAQ

Common questions about working with Sylte Studios across creative direction, design, and photography production. If something is time-sensitive, use the contact page.

Working with Sylte Studios

  • Sylte Studios helps brands and in-house teams define a clear visual world, then build the systems and production to carry it through. The work spans creative direction, brand identity, digital experiences, and photography production. Oslo-based, with a production footprint across Europe.

  • Projects are directed hands-on by Alexander Sylte. When scope requires more capacity, Sylte Studios brings in trusted collaborators across design, development, production, and post-production.

  • Brands that care about consistency across touchpoints and need a senior point of view. This includes founders building a first system, fashion houses planning seasonal output, and in-house teams that need direction and delivery without adding overhead.

  • Yes, when the brief is clear and the timing is realistic. The strongest early-stage projects are the ones that prioritise a usable system, identity, templates, and a clear way to produce content, instead of trying to do everything at once.

  • Yes. Sylte Studios can lead end-to-end or integrate with internal teams, agencies, developers, producers, and specialists. Alexander Sylte leads the direction, with trusted collaborators added when scope requires it.

  • Sylte Studios is Oslo-based. Productions and projects can run across Europe when needed.

How projects run

  • Most projects start with a focused call to confirm scope, priorities, timeline, and where the work will live. If it looks like a fit, Sylte Studios shares next steps and a clear proposal.

  • A short objective, timing, and what you need help with. If you have references, share them, but clarity matters more than moodboards. If the project involves photography, include intended usage and channels.

  • Timelines depend on scope. Identity and digital projects are usually phased. Photography productions depend on planning, shoot days, and post-production. If there is a deadline, share it early so scope can match reality.

  • Yes, within reason. Fast work depends on clear decisions and a tight scope. Express delivery is possible for production when planned upfront, and may include a rush fee.

  • By building a system that can be repeated. Clear direction, templates, and an agreed way to produce and deliver assets. For photography, this includes references, styling direction, lighting decisions, and a repeatable post-production finish.

Creative direction

  • Creative direction sets the point of view and keeps it consistent across decisions and output. It can include concept development, art direction, content direction, campaign systems, and production planning. The focus is clarity and continuity.

  • It depends on the brief. It can be a concept and rollout system for a campaign, a content framework for a season, or direction held across multiple teams and deliverables. The output is built to be used, not to sit in a deck.

  • Yes. Retainers are used when continuity matters, for example across seasons, campaigns, digital updates, and ongoing production. The cadence is typically a yearly plan, regular check-ins, and focused work blocks in between.

Brand identity and design

  • A brand identity system is the set of decisions that make a brand recognisable and consistent. Typography, layout logic, colour, image direction, and rules that hold across touchpoints.

  • A brand toolkit is the practical layer teams use day to day. Templates, layout rules, type scales, asset formats, and usage standards. It helps brands move faster without losing consistency.

  • Yes. Many projects are controlled refinements. The goal is to improve clarity and consistency without breaking recognition.

  • Yes. Sylte Studios designs digital experiences from structure and UX through interface design and content direction. Development can be handled with your team or with trusted partners.

  • Yes. Platform choice depends on the needs of the brand and team. Sylte Studios can support structure, UX, interface, and content direction, and collaborate closely with development.

Photography production

  • Photography production for campaigns, editorial content, e-commerce, and press. The focus is direction, consistency, and delivery built for the intended use.

  • Yes. Depending on scope, pre-production can include concept, references, scheduling, locations or studio, casting, styling, crew, and technical planning.

  • Yes, when needed. Teams are built to match the brief, including stylist, HMU, set, producer, assistants, digital tech, and post-production.

  • Yes. Sylte Studios runs studio productions from a 104m² studio in central Oslo, built for fashion and portrait work. The space supports structured shoot days with dedicated zones for shooting, styling, and client work. For larger productions, Sylte Studios books bigger studios or locations as needed.

  • A structured selection process is used before retouch begins. Retouch and colour are handled with consistency so the work reads as one system. Final delivery specs are agreed upfront.

  • Delivery depends on volume and retouch level. Typical delivery is agreed upfront. Express is possible when planned, and may include a rush fee.

Usage and licensing

  • Licensing is priced per final image and shaped by usage scope, duration, and territory. Usage is confirmed in writing before final delivery.

  • Where the images will live, channels and formats, paid versus organic, duration, territory, and whether there are any partner or retailer needs. If it is pre-launch or confidential, note it and an NDA can be arranged.

  • Additional usage beyond the agreed scope is licensed separately, based on the expanded use.

Practicalities

  • Pricing depends on scope, timing, deliverables, and usage. Proposals are structured clearly so the investment matches the brief.

    Most productions are scoped across four areas:

    1) Pre-production

    Planning and set-up before shoot days. This typically includes briefing, references, schedule, locations or studio, casting and styling, crew planning, technical planning, and production management.

    2) Production

    Shoot days and on-set delivery. This covers direction and capture, agreed on-set workflow, team time, equipment, and the practical execution needed to deliver consistently against the brief.

    3) Post-production

    Edit and finishing. This includes selects, retouch, colour, file preparation, exports, and delivery in the formats required for your channels.

    4) Image licensing

    Usage rights are licensed separately from production. Licensing is priced per final image and shaped by usage scope, duration, and territory. Usage is confirmed in writing before final delivery. Any extended or additional usage beyond the agreed scope is licensed separately.

    Production is scoped per shoot. Licensing is priced per final image.

  • Booking and payment terms are confirmed in the proposal and on the invoice. For productions, booking is only confirmed once scope, dates, and usage are agreed in writing.

    A typical structure is:

    1) First payment
    50% of the creative fee is due on booking to secure the dates and hold availability. This first payment is non-refundable.

    2) Production costs in advance
    Hard costs are due 7 days before production. This covers crew, studio or location, equipment, rentals, and other booked suppliers. These payments are non-refundable once suppliers are confirmed and booked.

    3) Final balance on delivery
    The remaining balance is due on delivery of final files. This includes any remaining or additional fees, post-production, and the agreed image licensing.

    Additional images and usage beyond the agreed licence is quoted and invoiced separately.

  • Yes. If the work is confidential, mention it early and an NDA can be arranged.

Start a dialogue

If it looks like a fit, next steps follow quickly.
For urgent enquiries, call +47 21 45 63 00.