It covers the decisions that set the standard: point of view, references, art direction, and the edit. On most projects it continues into design systems and production, so the direction holds through to the finished work.

It starts with a focused call to confirm scope, priorities, and timing. From there the direction is agreed in writing, then built out into the systems and toolkits that carry it, then applied to campaigns, content, and production. Smaller scopes move quickly. Larger programmes are phased. Production is scoped separately.

Either as a defined project with a fixed scope, or on retainer with a yearly plan, monthly check-ins, and focused work blocks between them. Sylte Studios sets the direction and builds the guidelines, then supports the team running the work.