Creative Direction

Sylte Studios helps brands define a clear visual direction, then carry it through design, digital experiences and production. Alexander Sylte leads each engagement directly, aligning the point of view with scope, priorities and commercial requirements. The work is particularly relevant when visual output has become difficult to hold together across teams, channels and production partners.

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Creative direction services:

— Creative positioning
— Concept development
— Art direction
— Campaign direction
— Content direction
— Brand worlds
— Guidelines and toolkits
— Digital direction
— Photo and film

 

Selected work.
Creative direction carried from initial positioning and concept through design, campaigns, digital experiences and production.

Shopify 2.0 architecture and build. A laptop computer on a grey desk showing a fashion website with images of a woman in black clothing against a wooden background. The laptop is in an office setting with white walls and a desk.
From our photography studio in Oslo. A woman with dark curly hair sitting barefoot on a black chair against a plain light gray background, wearing a black tank top and black wide-leg pants. Sylte Studios between Grünerløkka and Youngstorget.
Deichman Bjørvika, Oslo. Lundhagem and Atelier Oslo, 2020. Photographed by Alexander Sylte.
Laptop on metal table displaying a website for Oslo Classics concert with concert dates, performers, and ticket purchase button, with shadows cast on white wall.
Person holding open magazine featuring a portrait of a woman wearing jewelry and an article titled 'The Most Meaningful Way to Succeed is to Help Others Succeed'.
A laptop on a desk displaying a fashion website with images of two women wearing trendy clothing.
A black-framed poster of a woman with blonde hair and sunglasses, wearing a beige scarf, titled 'By Malene Birger,' in a white-tiled corridor.
A laptop displaying an online clothing store with images of shoes, handbags, and clothing on a minimalist desk in a well-lit room.
Oslo Classics Festival: Christian Löffler (DE) playing keys. Photography by Alexander Sylte.
Three identical promotional posters for an event at Oslo Classics. Each includes a blue-tinted profile image of a person's head, a note about limited tickets, event details including date Saturday, October 29, 2022, and location. The middle poster fe
Bendik Finnerud, piano player in Oslo. Image of a laptop computer on a table displays his website with a black and white photograph and the text: 'Piano Player and Classical Musician Based in Oslo, Norway'.
Alexander Sylte

Your questions,
answered

  • It covers the decisions that set the standard: point of view, references, art direction, and the edit. On most projects it continues into design systems and production, so the direction holds through to the finished work.

  • It starts with a focused call to confirm scope, priorities and timing. The direction is then defined in writing and translated into the systems, guidelines and references needed to carry it through campaigns, content and production. Smaller scopes can move quickly; larger programmes are phased. Production is scoped separately.

  • Either as a defined project with a fixed scope, or on retainer with a yearly plan, monthly check-ins, and focused work blocks between them. Sylte Studios sets the direction and builds the guidelines, then supports the team running the work.

⚘
Send an enquiry

Share scope, timing, and where the work will live. If it looks like a fit, you'll get next steps within one to two business days.

 

Alexander Sylte leads the work throughout, from the first concept to the final edit, bringing in trusted specialists across writing, film and motion when the brief requires it.