Creative Brief:
Define Your Project

Note

Creative Brief: Define Your Project. Effective work begins with clarity. Our brief process establishes precise project parameters—defining creative vision, technical requirements, and production scope before work begins.

This structured approach ensures alignment across all aspects of the project, from brand narrative and visual direction through to delivery specifications and usage rights.

Complete the brief to begin your project.

 

Creative Brief Framework

1. Brand Context

  • Current positioning and market presence

  • Visual identity system and brand guidelines

  • Target audience and customer profile

  • Competitive landscape

2. Project Scope

  • Project objectives and success criteria

  • Target markets and channels

  • Key messaging and brand narrative

  • Distribution strategy (print, digital, social, retail)

3. Creative Direction

  • Conceptual approach and visual narrative

  • Aesthetic references and mood

  • Visual references (mood board, case studies)

4. Production Requirements

  • Image deliverables and specifications

  • Location requirements (studio/on-location)

  • Casting brief and model requirements

  • Styling direction and wardrobe

5. Technical Specifications

  • File formats and resolution requirements

  • Delivery format and asset organisation

  • Retouching and post-production scope

6. Project Team

  • Key personnel and responsibilities

  • Client approval process and stakeholders

7. Schedule

  • Pre-production timeline

  • Production dates

  • Post-production and retouching schedule

  • Final delivery date

8. Budget

  • Production costs

  • Talent and crew fees

  • Location, equipment and logistics

  • Post-production allocation

9. Usage Rights

  • License duration

  • Geographic territories

  • Exclusivity requirements

  • Additional licensing terms

A comprehensive brief establishes clear parameters whilst allowing creative interpretation. Visual references should communicate both aesthetic direction and emotional qualities—articulating intent whilst enabling considered artistic development during production.