Creative Brief

Clear direction sets the foundation for compelling work. Our creative brief process helps define your project's vision and requirements with precision. We focus on understanding what makes your brand distinct and how to express that visually.

From campaign concepts to brand photography, this structured approach ensures alignment on both creative direction and technical specifications. Let's explore your vision together.

Creative Brief Guide

1. Brand Foundation

• Core positioning and market presence

• Visual identity standards

• Audience insights

• Market context

2. Project Scope

• Product or campaign focus

• Market timing and relevance

• Key objectives and messaging

• Platform strategy (print, digital, social media)

3. Visual Direction

• Narrative approach

• Mood and tone

• Color and lighting direction

• Visual references

4. Production Scope

• Shot requirements

• Location planning

• Casting direction

• Styling notes

5. Technical Requirements

• File specifications

• Format requirements

• Post-production guide

• Delivery standards

6. Project Team

• Creative leads and key roles

7. Timeline

• Pre-production schedule

• Production dates

• Post-production timeline

• Delivery schedule

8. Budget

• Production costs

• Talent and crew fees

• Location and equipment

• Post-production

9. Usage Terms

• Usage period and scope

• Geographic rights

• Exclusivity terms

• Required model and property releases

A precise brief guides both creative vision and execution. It defines clear parameters while leaving room for artistic interpretation.

Include visual references that communicate both aesthetic direction and emotional tone. They should reflect the complete creative intent.