A DIGITAL REFRESH: BY MALENE BIRGER OSLO EMBRACES THE FUTURE
Sylte Studios developed a new focused digital experience for By Malene Birger's Oslo flagship. The work bridges physical and digital retail through considered redesign and clear functionality.
The solution pairs Shopify's capabilities with By Malene Birger's refined aesthetics. Carefully selected typography and navigation support a seamless customer experience. Core elements include refined product presentation, intuitive site architecture, and cohesive photography guidelines. A loyalty program and campaign module strengthen engagement with the Norwegian fashion community.
"Good design finds the sweet spot between beauty and usability," notes Alexander Sylte.
Online engagement increased by 50% following launch.
"Sylte Studios brought fresh energy to our digital presence. Their understanding of fashion and digital innovation has enhanced how we connect with our community."
— Merete Beckman, By Malene Birger Brand Store, Paleet
