A Digital Refresh: By Malene Birger Embraces The Future
We developed a precise digital experience for By Malene Birger's Oslo flagship. The project connected physical and digital retail through considered redesign, streamlined architecture, and integration of a new customer club with their Shopify platform. Our work encompassed the implementation of updated visual identity elements, refined typography, and image treatment for a cohesive brand presence.
Bridging the gap between digital function and fashion elegance, this Shopify-powered platform artfully captures By Malene Birger's refined aesthetic. The experience unfolds through thoughtfully chosen typography and intuitive navigation that guides visitors with a gentle hand. At its heart lies a careful balance—products presented with quiet confidence, a site architecture that never intrudes, and photography that speaks the brand's visual language fluently. The loyalty program and campaign elements create genuine connections with Norway's fashion community rather than merely transactional relationships. Not surprisingly, digital engagement saw a 50% uplift after launch.
"Digital design succeeds when it balances aesthetic intention with functional clarity," reflects Alexander Sylte, without unnecessary flourish.
"Alexander brought a considered perspective to our digital presence. His understanding of both fashion sensibilities and digital possibilities has deepened our conversation with our community," shares Merete Beckman from By Malene Birger Brand Store in Oslo.
Visit By Malene Birger’s Oslo Store
bymalenebirger.no 🡥
Sylte Studios — Digital Design & Digital Brand Management
