By Malene Birger Campaign
We crafted the Fall/Winter campaign for By Malene Birger's Oslo flagship. Alexander Sylte directed and photographed the production, with Magnus Beckman's considered styling and Vilhelm Larsen providing production support. Model Salma conveyed authentic presence throughout, embodying the brand's essence through compositions marked by restraint—visual statements that resonate rather than overwhelm.
By Malene Birger campaign FW23. PHoto: Alexander Sylte
Since its inception in 2003, By Malene Birger has been quietly redefining Scandinavian fashion with its distinctive approach. Their Fall/Winter 2023 collection speaks volumes through subtle gestures - a masterclass in minimalism meets quiet confidence. At their Norwegian flagship in Paleet, this vision unfolds through a carefully curated selection that invites discovery.
As Creative Director Maja Dixdotter reflects: "Our designs aim to make women feel comfortable, conscious, and strong. We capture this in our unique blend of bohemian minimalism. The consistency of styles, luxurious fabrics, and meticulous details reflect a subtle and uncompromised attitude."
By Malene Birger Campaign. Photo: Alexander Sylte
By Malene Birger Campaign. Photo: Alexander Sylte
By Malene Birger Campaign. Photo: Alexander Sylte
By Malene Birger Campaign. Photo: Alexander Sylte
Production images and process documentation available on Instagram. Visit By Malene Birger at Paleet in Oslo, to experience the Fall-Winter collection. Complete brand and store information available through official channels.
