BY MALENE BIRGER
Sylte Studios recently collaborated on the Fall/Winter 2023 campaign for By Malene Birger's flagship store at Paleet in Oslo. The project showcased a seamless blend of creative talents, with Alexander Sylte as the photographer and Magnus Beckman lending his styling expertise. Vilhelm Larsen provided valuable assistance throughout the shoot, while model Salma brought the designs to life with her versatility. This collaborative effort exemplifies Sylte Studios' approach to fashion photography - a harmonious fusion of technical skill and artistic vision, resulting in a cohesive visual narrative that aligns with By Malene Birger's distinctive brand identity.
By Malene Birger campaign FW23. PHoto: Alexander Sylte
Founded in 2003, By Malene Birger has established itself as a distinctive voice in the fashion industry, known for its modern interpretation of bohemian style. The Fall/Winter 2023 collection exemplifies this aesthetic, skillfully blending Scandinavian simplicity with a sense of empowered elegance. Located at Paleet, By Malene Birger's sole Norwegian flagship store offers a comprehensive range of fashion items, from clothing to accessories, creating a space where Scandinavian minimalism and bohemian flair coexist harmoniously.
Maja Dixdotter, Creative Director at By Malene Birger, articulates the brand's philosophy: "Our designs aim to make women feel comfortable, conscious, and strong. We capture this in our unique blend of bohemian minimalism. The consistency of styles, luxurious fabrics, and meticulous details reflect a subtle and uncompromised attitude.”
By Malene Birger Campaign. Photo: Alexander Sylte
By Malene Birger Campaign. Photo: Alexander Sylte
By Malene Birger Campaign. Photo: Alexander Sylte
By Malene Birger Campaign. Photo: Alexander Sylte
We offered our Instagram* followers a peek behind the curtain during the production process, sharing candid moments in our stories. These glimpses provided an intimate look at how we bring a campaign to life, from concept to final image.
If you're intrigued by By Malene Birger's Fall-Winter collection or considering a visit to their Oslo flagship store at Paleet, we encourage you to explore further. By Malene Birger's official channels offer comprehensive information about both the collection and the store location. As a creative practice, we're always excited to see how our work contributes to the broader fashion landscape, and we hope our images inspire you to engage with the brand.
