“WON’T BACK DOWN”
We're thrilled to announce the release of Ingrid Lovise's latest single, "Won't Back Down," a project where we've had the pleasure to contribute with art direction, photo production, and graphic design. The single, now available on Drabant Music / Sony Music Norway, unfolds a new and edgier visual universe for Ingrid Lovise, mastered by us at Sylte Studios.
PHOTOGRAPHY & DESIGN BY ALEXANDER SYLTE
Our collaboration with Ingrid Lovise dates back to her debut album, and the visual expression we've co-created is now reaching a new level of maturity. For this project, our compact yet skilled crew consisted of Alexander Sylte, who led the art direction, photography, and design, and Sunniva N. Viulsrød, who took charge of makeup, hair, and styling. A comprehensive photographic portfolio for the album was produced, including visuals for four singles and press and promotional images.
"Won't Back Down" is a high-energy anthem of liberation and progression. With this song, Ingrid Lovise ventures into expressing her frustrations, a departure from her typical composed, optimistic, and articulate style. This single serves as a tantalizing teaser for the sonic journey to be unveiled in her second album, set for release in April. The album, under the masterful production of Martin Vinje, will be released, promoted, and publicized by Sony Music Norway.
