New single: Ingrid Lovise — "Won't Back Down"
Visual direction for singer-songwriter Ingrid Lovise's latest single — a comprehensive creative collaboration spanning art direction, photography, and graphic design for Drabant Music / Sony Music Norway.
Art direction, photo and design: Alexander Sylte / Sylte Studios
Building on our ongoing creative partnership since her debut, we've developed a refined visual language that traces her artistic evolution. Working from our Oslo studio, Alexander Sylte directed the visual narrative and design system, with styling by Sunniva N. Viulsrød — resulting in a cohesive suite of campaign materials including single artwork, press imagery, and digital content.
"Won't Back Down" marks a decisive shift in Ingrid Lovise's creative trajectory — confident, unapologetic, and visually distinct. The single previews her forthcoming second album, arriving in April via Sony Music Norway, produced by Martin Vinje.
