A new foundation for By Malene Birger Oslo
Across the year to July 2026, sales rose 22%, sessions 49%, and average order value 4%.
The flagship store in Norway now runs on a Shopify 2.0 structure, rebuilt from the ground up and delivered in the first quarter of the year. The work started before any design, with a review of the digital strategy and the naming: one domain, one handle across every channel, and the older addresses pointed to it. The store came after that, with the brand's own typefaces integrated in code, the design rules held in the store's own settings, and pages the team composes weekly without us.
Across the year to July 2026, sales rose 22%, sessions 49%, and average order value 4%.
