Creative direction
Sylte Studios sets a brand's visual direction, then carries it through identity, photography and digital experiences.
Alexander Sylte leads most engagements directly, joining an established team when the brief calls for it. The direction is shaped with scope and commercial priorities in mind.
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Creative Direction servicesCreative positioning
Concept development
Art direction
Campaign direction
Content direction
Building brand worlds
Guidelines and toolkits
Digital direction
Photo and film direction
Questions about creative direction
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Creative direction works on its own when a team already has the people to make the work and needs someone to set the standard. Alexander Sylte defines the visual approach, reviews what the team produces and decides what fits. It suits a brand with a design or content team in place, or a campaign that needs one clear point of view.
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Yes. Alexander joins teams already in place, led by an agency, a production company or an in-house group, and names the role he holds on each project. He sets the direction and leaves the team's own work to the team.
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Creative direction decides what the work should look like and why. Design makes the identities, websites and publications that carry it. They can be commissioned separately, and the studio offers both.
Creative Direction