A new foundation for By Malene Birger Oslo
A second digital project for By Malene Birger Oslo, moving from a focused redesign of the existing store to a complete Shopify 2.0 rebuild.
design and development by sylte studios
The first project improved the existing store: clearer navigation, steadier typography, a better structure for products, collections and campaigns. As the business grew, the store needed more than that structure could hold, so the second project began before any design work, with a review of the digital strategy and the naming spread across domains and channels.
From there, we rebuilt the store on Shopify 2.0 from the ground up, launched in the first quarter of 2026: house typefaces self-hosted and built into the store itself, a clearer grid and template system carried into its own settings, and page components the team can now run without outside help. Sales rose 22% across the year that followed.
Read the full case study for the build, the naming work and the numbers behind it.
